We were engaged to improve campaign delivery through greater use of data and resources with the end goal of maximising campaign ROI and customer engagement.

We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design.


In this case study you will learn about:

  • The challenges we faced with our customer around data quality, technology, database issues as well as not being able to gain insights from their data.
  • The solution we implemented including a Campaign Delivery Framework, automation of tasks and examples of campaigns that were run.
  • The results speak for themselves with our customer now in a better position to maximise ROI from campaigns and increased performance.
By | 2018-02-02T10:01:20+00:00 February 8th, 2017|Case Study|Comments Off on Using Data to Deliver Better Campaigns in the Telco Industry