Using data to deliver better campaigns in the telco industry

By | 2018-04-20T10:07:45+00:00 April 20th, 2018|Case Study, Customer Engagement, Data and Analytics|

Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable

Making the switch to model driven campaigns in the banking sector

By | 2018-04-20T14:25:35+00:00 April 2nd, 2018|Case Study, Customer Engagement, Data and Analytics|

To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.

Marketing campaign analytics in the banking sector

By | 2018-04-20T10:39:10+00:00 March 15th, 2018|Case Study, Customer Engagement, Data and Analytics|

Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing

GCP Case Study | Insights for validation or rejection

By | 2018-09-10T16:33:46+00:00 February 15th, 2018|Case Study, Cloud and Technology, GCP|

Data science insights for validation or rejection of a business hypothesis Provide a centralised cloud solution with data storage, analysis, dynamic reporting and secure access One of Australia's leading building and construction materials group required analysis for incidents which have serious harm in a secure and accessible way. Servian consultants designed a

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Optimising Informatica Case Study

By | 2018-06-27T13:45:26+00:00 April 6th, 2017|Case Study|

To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The

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5 Practical Uses for Predictive Analytics in Marketing

By | 2018-04-17T18:05:27+00:00 January 31st, 2017|Blog post, Cloud and Technology, Data and Analytics, machine learning|

The unprecedented amount of data available today coupled with new technologies means there is a greater opportunity to use data to drive value for your customer and business. Marketers no longer want to know what happened. They want to know what will happen as this is where the true value lies. Waiting

Delivering Data Driven Marketing in the Cloud

By | 2018-04-03T12:51:06+00:00 January 27th, 2017|Case Study|

We delivered a secure cloud hosted marketing platform that enabled our client to send targeted, personalised and tracked offers to customers. This case study covers: The customer challenges  Our client wanted to target their customers with personalised offers but lacked knowledge around direct marketing and campaigning as well as a lack of