Using data to deliver better campaigns in the telco industry

2018-11-26T16:14:05+00:00

Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable

Using data to deliver better campaigns in the telco industry 2018-11-26T16:14:05+00:00

Making the switch to model driven campaigns in the banking sector

2018-04-20T14:25:35+00:00

To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.

Making the switch to model driven campaigns in the banking sector 2018-04-20T14:25:35+00:00

Marketing campaign analytics in the banking sector

2018-04-20T10:39:10+00:00

Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing

Marketing campaign analytics in the banking sector 2018-04-20T10:39:10+00:00