Using data to deliver better campaigns in the telco industry

Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable

Making the switch to model driven campaigns in the banking sector

To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.

GCP Case Study | Insights for validation or rejection

Data science insights for validation or rejection of a business hypothesis Provide a centralised cloud solution with data storage, analysis, dynamic reporting and secure access One of Australia's leading building and construction materials group required analysis for incidents which have serious harm in a secure and accessible way. Servian consultants designed a