Simplify AI/ML with Databricks What is Spark Apache Spark is a unified analytics engine for large-scale data processing. Apache Spark had been instrumental to the success of data analytics and AI in cloud-scale era with its revolutionary in-memory optimisation, resilience and easy to use programming interface.
Accurate data on a powerful platform is a key enabler for campaign messaging. SalesPond provide sales enablement, marketing services and data services to SMB & enterprise clients across Asia Pacific. SalesPond are headquartered in Sydney with offices across Asia. SalesPond seeks to provide inside sales capabilities for clients who wish to have campaigning outcomes driven
Search is a critical element for making large amounts of data accessible. To make search resonate with users, it requires a mix of well designed usability, tuned data sets and optimised infrastructure. Servian has customers in both Government and Financial Services who have been able to benefit from our expertise in search. We
Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable
A highly engaged customer base using the NFC contactless payment service In 2012, the use of contactless payments was on the rise particularly with the advent of newer mobile phones with built-in NFC (Near-field Communication) chips. Our customer was among the first Australian bank to leverage Android 4.0’s HCE technology to build contactless
To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.
A large building and construction group was seeking greater insights into serious incidents with Machine Learning on Google Cloud Platform. The building and construction company sought to develop a greater understanding of the root causes from serious harm incidents. Data Science techniques using Machine Learning and text analysis were used to analyse
Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing
Development, verification and testing of Digital Marketing outcomes with Machine Learning on Google Cloud Platform. The media agency of one of Australia's larger financial institutions required a Discovery Analytics environment to support an internal Marketing data initiative. Servian consultants designed a GCP Cloud based system which provided an appropriate and secure user
To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The