Targeted marketing and campaigning on GCP

2018-09-12T13:44:35+00:00

Accurate data on a powerful platform is a key enabler for campaign messaging. SalesPond provide sales enablement, marketing services and data services to SMB & enterprise clients across Asia Pacific. SalesPond are headquartered in Sydney with offices across Asia. SalesPond seeks to provide inside sales capabilities for clients who wish to have campaigning outcomes driven

Targeted marketing and campaigning on GCP 2018-09-12T13:44:35+00:00

Reimagining enterprise search on GCP

2018-05-15T19:29:53+00:00

Search is a critical element for making large amounts of data accessible. To make search resonate with users, it requires a mix of well designed usability, tuned data sets and optimised infrastructure. Servian has customers in both Government and Financial Services who have been able to benefit from our expertise in search. We

Reimagining enterprise search on GCP 2018-05-15T19:29:53+00:00

Using data to deliver better campaigns in the telco industry

2018-11-26T16:14:05+00:00

Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable

Using data to deliver better campaigns in the telco industry 2018-11-26T16:14:05+00:00

NFC contactless payments campaign analytics

2018-04-20T09:57:16+00:00

A highly engaged customer base using the NFC contactless payment service In 2012, the use of contactless payments was on the rise particularly with the advent of newer mobile phones with built-in NFC (Near-field Communication) chips. Our customer was among the first Australian bank to leverage Android 4.0’s HCE technology to build contactless

NFC contactless payments campaign analytics 2018-04-20T09:57:16+00:00

Making the switch to model driven campaigns in the banking sector

2018-04-20T14:25:35+00:00

To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.

Making the switch to model driven campaigns in the banking sector 2018-04-20T14:25:35+00:00

Improving safety in the construction industry on GCP

2018-04-17T17:49:47+00:00

A large building and construction group was seeking greater insights into serious incidents with Machine Learning on Google Cloud Platform. The building and construction company sought to develop a greater understanding of the root causes from serious harm incidents. Data Science techniques using Machine Learning and text analysis were used to analyse

Improving safety in the construction industry on GCP 2018-04-17T17:49:47+00:00

Marketing campaign analytics in the banking sector

2018-04-20T10:39:10+00:00

Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing

Marketing campaign analytics in the banking sector 2018-04-20T10:39:10+00:00

Digital Marketing outcomes with Machine Learning on GCP

2018-09-19T23:57:37+00:00

Development, verification and testing of Digital Marketing outcomes with Machine Learning on Google Cloud Platform. The media agency of one of Australia's larger financial institutions required a Discovery Analytics environment to support an internal Marketing data initiative. Servian consultants designed a GCP Cloud based system which provided an appropriate and secure user

Digital Marketing outcomes with Machine Learning on GCP 2018-09-19T23:57:37+00:00

Optimising Informatica Case Study

2018-06-27T13:45:26+00:00

To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The

Optimising Informatica Case Study 2018-06-27T13:45:26+00:00

5 Practical Uses for Predictive Analytics in Marketing

2018-04-17T18:05:27+00:00

The unprecedented amount of data available today coupled with new technologies means there is a greater opportunity to use data to drive value for your customer and business. Marketers no longer want to know what happened. They want to know what will happen as this is where the true value lies. Waiting

5 Practical Uses for Predictive Analytics in Marketing 2018-04-17T18:05:27+00:00