Why do big data projects fail to deliver value? There is simply no strategy in place for what they want to achieve.

This eBook will take you through:
  • Measuring the value and competitive advantage that your big data solution will deliver to your organisation using a value chain.
  • What is strategy and what it isn’t in the context of big data.
  • Types of strategies that big data leaders should employ – cost leadership vs differentiation.
  • Which strategy you should adopt based on value chain analysis.