About This Event

As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won’t be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.

This unique event aims to deliver a fresh approach with actionable takeaways, bridging the divide between current marketing practices and the advantages of our evolving data landscape.

During this event you will:

  • Immerse yourself in our panel workshop
    • Hear from a panel of experts + self-assess using your very own ‘event compass’ workbook
  • Ready your actions + realise your outcomes for your target state
    • Uncover advancements across technology, people and processes.
  • Conclude for networking, nibbles & drinks 
    • Gather with industry experts & unpack your event learnings with on-the-floor consultants

Please contact marketing@servian.com if you have any questions or if you are interested in the event but are unable to attend in person. 

Secure your Seat

Location:

Google Sydney
48, Pirrama Road,
Pyrmont NSW 2009

🗓 Thursday 27th October 2022

🕖︎ 3-7 pm

You must register a ticket for the event & all attendees must show vaccination status on arrival.