As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won’t be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.

Access our GA4 Extraction Framework for Marketing Analytics now; Start Your Journey Towards using GA4 data to enable event-based insights

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About The Event

Servian, In Marketing We Trust & Google Cloud teamed up to deliver a unique event with actionable takeaways. We invited our guest speakers to discuss their experiences in bridging the divide between current marketing practices and the advantages of our evolving data landscape. Servian can help you uncover advancements across technology, people and processes. If you couldn’t attend or are only just hearing about it now, check out the resources below and get in touch if you have any questions.

Watch highlights from the panel of experts

  • Video 1: Customer Data & Privacy,
  • Video 2: Marketing Efficiency,
  • Video 3: Marketing Effectiveness,
  • Video 4: Cloud for Marketers,
  • Video 5: Applied Machine Learning (ML)
Watch On-Demand

Self-Assess your target state with the Event Workbook

We have prepared this framework for you to record your learnings & takeaways during the session recordings. Assess your organisation’s current and required capabilities, noting the gaps that need to be closed to achieve your desired future state. Looking for answers? Get in touch and have a chat with Janosh.

Download Event Workbook

The Guest Panelists

Ivan Tan

Digital Analytics & Technology Lead, Scentre Group

Panelists Expectation

“As the digital landscape changes rapidly, let’s talk about what the impact is, how to adapt, and what tools we have to continue driving results.”

Jennifer VanderKreeke

Executive General Manager, Customer - Expeditions at The NRMA

Panellist Expectation

“Let’s decipher the tech bro jargon and find ways to supercharge your marketing efforts by building a closer partnership between Marketing and the Data team.”

Max Kaye

Head of Data & Analytics ANZ, Google Cloud

Panellist Expectation

“When enterprise data and marketing collide – it’s messy, complex, slow and sometimes …let’s unpack why it doesn’t have to be this way!”

Paul Hewett

Chief Executive Officer, In Marketing We Trust

Panellist Expectation

“With Google infrastructure at the centre of many Australian businesses, the transition from Universal Analytics to Google Analytics 4 is fuelling a broader conversation about data collection, storage and activation.”

The Event Partners

Servian; leading APAC tech consultancy specialising in Digital, Marketing analytics, Cloud, DevOps, Cybersecurity, Data, Analytics and AI/ML. Servian delivers end-to-end data-driven digital products & services. Our highly skilled consultants build and manage rich user experiences through smart use of software and data engineering, creating and sustaining a competitive advantage for their customers.

Google Cloud accelerates every organization’s ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

In Marketing We Trust is a global digital marketing agency obsessed with ROI. Their highly-skilled team specialise in using data and technology to optimise organic search and online advertising for some of the world’s best-known brands. In Marketing We Trust is one of a handful of certified Google Marketing Platform partners in Australia. They are certified in implementing and managing Tag Manager, Google Analytics, Data Studio & Optimize.

Looking for answers? 

Whatever your question, Servian can improve your relationship with customer data and analytics so you can address critical business challenges and deliver cutting-edge customer experiences