As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won’t be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.
This unique event aims to deliver a fresh approach with actionable takeaways, bridging the divide between current marketing practices and the advantages of our evolving data landscape.
Please contact email@example.com if you have any questions or if you are interested in the event but are unable to attend in person.