About This Event

As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won’t be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.

This unique event aims to deliver a fresh approach with actionable takeaways, bridging the divide between current marketing practices and the advantages of our evolving data landscape.

During this event you will:

  • Immerse yourself in our panel workshop
    • Hear from a panel of experts + self-assess using your very own ‘event compass’ workbook
  • Ready your actions + realise your outcomes for your target state
    • Uncover advancements across technology, people and processes.
  • Conclude for networking, nibbles & drinks 
    • Gather with industry experts & unpack your event learnings with on-the-floor consultants

Please contact marketing@servian.com if you have any questions or if you are interested in the event but are unable to attend in person. 

Secure your Seat


Google Sydney
48, Pirrama Road,
Pyrmont NSW 2009

🗓 Thursday 27th October 2022

🕖︎ 3-7 pm

You must register a ticket for the event & all attendees must show vaccination status on arrival.