With a significant share of the prestige cosmetics market, MECCA Brands has over 100 stores around Australia and New Zealand, employing over 4000 people. Their unprecedented growth is fuelled by new store openings and launching of its top new products. Since opening its doors in Melbourne in 1997, MECCA Brands has completely redefined the Australian and New Zealand beauty landscape, championing retail innovation and delivering the ultimate beauty experience to customers.
Over the last few years, MECCA has successfully built its strategic digital systems and data platform on AWS environment, enabling reporting and analysis of historical data using Business Intelligence applications. MECCA has gone over and above by looking at historical data, recent advances in Machine Learning and new predictive analytical techniques. By discovering these new insights they are able to unlock opportunities and optimize business value – increasing their share in the premium beauty market.