Improving Customer Experience at MECCA using Amazon Personalize

MECCA engaged Servian to build sophisticated Machine Learning capabilities to enhance customer engagement and digital interaction

Download our case study to discover how Servian developed & deployed the Amazon Personalize model into production for MECCA, increasing their Customer Engagement by 65%.

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Delivering an optimised customer experience, increased engagement and conversion

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At a glance

With a significant share of the prestige cosmetics market, MECCA Brands has over 100 stores around Australia and New Zealand, employing over 4000 people. Their unprecedented growth is fuelled by new store openings and launching of its top new products. Since opening its doors in Melbourne in 1997, MECCA Brands has completely redefined the Australian and New Zealand beauty landscape, championing retail innovation and delivering the ultimate beauty experience to customers.

Over the last few years, MECCA has successfully built its strategic digital systems and data platform on AWS environment, enabling reporting and analysis of historical data using Business Intelligence applications. MECCA has gone over and above by looking at historical data, recent advances in Machine Learning and new predictive analytical techniques. By discovering these new insights they are able to unlock opportunities and optimize business value – increasing their share in the premium beauty market.

Why Servian

We drive a competitive advantage for our customers by enabling them to become truly data driven. We help organisations design and implement robust enterprise data management strategies and data platforms that ensure the security, accuracy, and reliability of their data. Our services in data and analytics span across advisory, consulting and managed services.

Book a free consultation to learn more