Our Rapid Experimentation & Prototyping approach

Rapid Experimentation & Prototyping performed our way delivers genuine outcomes that focus on validating the end state whilst minimising waste. This process focusses on tangible output that you can see and engage with. Borrowing from the best of all UX methodologies we run a LEAN process that drives adoption, uptake, engagement and co-creation.

Key process components

Deliverables and Output

Rapid Experimentation & Prototyping performed our way delivers genuine outcomes that focus on validating the end state whilst minimising waste. This process focusses on tangible output that you can see and engage with. Borrowing from the best of all UX methodologies we run a LEAN process that drives adoption, uptake, engagement and co-creation.

Where does it fit in?

The American retailer Nordstrom developed this model as a part of their rapid delivery approach for R&D. It perfectly captures the iterative process of LEAN product development.

Design Thinking, LEAN Startup and Agile all come together to create a stable process that can be replicated. Rapid XP crosses over into 2 areas of Design Thinking & LEAN Startup.

RapidXP E2E