We were engaged to expand the delivery of below the line campaigns across all product lines and channels for this banking customer.

This involved identifying target customer segments, developing SQL scripts to publish the segments and designing the campaign in collaboration with the internal marketing team.


In this case study you will learn about:

  • The challenges we faced with our customer around missing data, technology performance, gaps in customer segmentation as well as unclear processes and a large number of internal stakeholders.
  • The solution we implemented including new sources of data for better insights, new forecasting and visualisation tools for the marketing team and improvement of data quality.
  • The results. The results speak for themselves with our customer now in a better position to maximise ROI from campaigns with decreased campaign turnaround times and increased trust in data.

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By | 2018-02-02T10:01:20+00:00 February 14th, 2017|Case Study|Comments Off on Marketing Campaign Analytics in the Banking Sector