Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands

We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing SQL scripts to publish the segments and designing the campaign in collaboration with the internal marketing team

Problems & pain points

Solutions and outcomes

The results

The issues with undocumented processes, communication, data, technology use and stakeholder management were addressed through the introduction of a best practice campaign delivery framework.

Increased trust in data, performance of analytical models and campaign execution accuracy from addressing missing data and data quality issues.

Decreased campaign turnaround time after empowering the business to explore the data themselves to define target audiences.

Increased visibility into campaign status and increased responses to changes from introducing agile methodologies into the campaign delivery framework.