To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul.

Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.

The challenges

Our solution

The results

  • Decreased resourcing costs as the new campaign automated model execution, customer selection, campaign delivery and offer fulfilment.
  • Increased accuracy of campaign responsiveness as customers were getting the offers best suited to them as a result of the predictive model.
  • Careful planning, design and testing resulted in a successful first implementation of the new Mobile App channel for campaigns.
  • Greater visibility for the design team and key stakeholders on campaign forecast and actual performance.