To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul.

In this case study you will learn about:

  • The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes.
  • The solution we implemented including scenario analysis, new predictive models and performance testing.
  • The results. The results speak for themselves with our customer now in a better position to maximise ROI from campaigns with decreased resource costs and enhanced performance.

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By | 2018-06-27T13:45:26+00:00 April 6th, 2017|Case Study|Comments Off on Optimising Informatica Case Study