To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul.
In this case study you will learn about:
- The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes.
- The solution we implemented including scenario analysis, new predictive models and performance testing.
- The results. The results speak for themselves with our customer now in a better position to maximise ROI from campaigns with decreased resource costs and enhanced performance.