Insights 2018-02-07T09:26:25+00:00

Marketing Campaign Analytics in the Banking Sector

Categories: Case Study|Tags: , , , , |

We were engaged to expand the delivery of below the line campaigns across all product lines and channels for this banking customer. This involved identifying target customer segments, developing SQL scripts to publish

Using Data to Deliver Better Campaigns in the Telco Industry

Categories: Case Study|Tags: , , , , , |

We were engaged to improve campaign delivery through greater use of data and resources with the end goal of maximising campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign

5 Practical Uses for Predictive Analytics in Marketing

Categories: Blog post|Tags: , , , , , , |

The unprecedented amount of data available today coupled with new technologies means there is a greater opportunity to use data to drive value for your customer and business. Marketers no longer want

Orchestrating an End-to-End Cloud Analytics Solution using Data Factory in Microsoft Azure

Categories: Blog post|Tags: , , , , |

Azure Data Factory is a cloud-based service that ingests data from multiple sources, transforms the data using MapReduce & machine learning and publishes the output to visualisation tools & BI applications. With Data Factory, organisations