We tackled the build of the project with a scrum/agile methodology. Splitting each screen and element into a user story. Throughout the duration of the project, we user tested and iterated every concept we created in the rapid experimentation phase. Workflows, features and UI changed through the copious amounts of user testing and validation sessions.
For MVP we focused solely on providing a research feed to the user. After the first release, we added features such as booking a time with an analyst and pulling data from multiple third parties such as the Financial Times and Wall Street Journal.