Case Study: Delivering Data Driven Marketing in the Cloud
We delivered a secure cloud hosted marketing platform that enabled our client to send targeted, personalised and tracked offers to customers.
This case study covers:
The customer challenges
Our client wanted to target their customers with personalised offers but lacked knowledge around direct marketing and campaigning as well as a lack of analytics capability, skills and technology.
We developed a packaged solution to accelerate their marketing capabilities – Cloud Marketing, within one month. Cloud Marketing was a cloud hosted and managed marketing platform with all the functions needed to consolidate and analyse data, run targeted campaigns, track responses and personalised communications across all channels.
Our client is now in a better position to maximise ROI from their marketing, using data driven customer engagement.