We delivered a secure cloud hosted marketing platform that enabled our client to send targeted, personalised and tracked offers to customers.

This case study covers:

The customer challenges 

  • Our client wanted to target their customers with personalised offers but lacked knowledge around direct marketing and campaigning as well as a lack of analytics capability, skills and technology.

The solution

  • We developed a packaged solution to accelerate their marketing capabilities – Cloud Marketing, within one month. Cloud Marketing was a cloud hosted and managed marketing platform with all the functions needed to consolidate and analyse data, run targeted campaigns, track responses and personalised communications across all channels.

The results

  • Our client is now in a better position to maximise ROI from their marketing, using data driven customer engagement.