The challenge

A leading superannuation company’s mission is to put their members first, however, Marketing were sending manual, bespoke, one-off campaigns using basic customer targeting. Campaigns were designed and executed in silos and didn’t fully take into account the customers journey and state.
 

The solution

A Customer Intelligence and Decisioning solution, comprised of existing data infrastructure, new data architecture, integrations, analytics and marketing technology, to automate processes and utilise all available customer data with AI/ML to determine next best action for each customer

The result

The customer can now quickly automate customer-centric, data-driven campaigns, leveraging advanced actionable customer insight to decide on next best actions to offer better, more personalised experiences for its members.