Fitness & Health Case Study
The customer experienced very rapid growth through acquisitions, inheriting a large number of operational systems. The Analytics team tasked to provide customer insight struggled, as data was disparate and siloed. Each brand wanted to self-serve insights on customer and business performance.
A secure, scalable cloud data management and analytics platform, with a customer data model, integration framework for consolidating, cleansing and structuring data for advanced customer intelligence analysis. Customer data enrichment using external sources further enhanced this capability.
Analysts can now quickly and easily self-serve customer information across brands gaining valuable insights into customer and business performance with 6x faster integrations and 100x faster analysis.