Media Advertising case study

The challenge

With thousands of advertising assets, this advertising giant’s insights team needed richer insights into audience reach and exposure to identify the most optimal media placements across their network, in order to differentiate, tailor their offerings and maximise reach according advertisers targeting requirements.


The solution

A secure, scalable cloud data management platform, integrating multiple internal, public and external data sets, including Census and ABS data, to standardise, model and synthesise data for advanced audience analysis, made accessible through a simple analytics interface.


The result

Easy access to deeper audience intelligence information over their advertising network, providing micro-segment spend metrics for all Australians in all Greater Capital Cities broken down by 20+ dimensions, unlocking new, never-before-seen insights.

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