Does your data sit in a unified platform, providing a single customer view? Can you automatically analyse it, spotting trends and gaining insight? Can you activate customer engagement across multiple channels, delivering smarter, more personalised experiences?
Join Servian, Mixpanel & Segment for dinner and drinks to learn from industry-leading experts as they discuss the modern customer data stack. Discover how MYOB reduced customer churn and increased conversion and retention rates by using a customer data platform, and get the chance to see the latest tech in action with live demo stations.
You will learn how to:
- Create a 360° customer view using a customer data platform to aggregate and organise user data across multiple touch-points
- Analyse customer data to discover insights like – where customers are on their purchase journey, what channels are driving acquisition and where product usage is succeeding or failing
- Activate those insights across multiple channels to customise every interaction, provide a seamless customer experience and drive ROI for the business
- Align product, data and marketing teams through best practice in technology, people and process