Does your data sit in a unified platform, providing a single customer view? Can you automatically analyse it, spotting trends and gaining insight? Can you activate customer engagement across multiple channels, delivering smarter, more personalised experiences?
Join Servian, Mixpanel & Segment for dinner and drinks to learn from industry-leading experts as they discuss the modern customer data stack. Discover how MYOB uses customer data to reduce churn and increased conversion rates, hear insights from Domain Group, and get the chance to see the latest tech in action with live demo stations.
You will learn how to:
- Create a 360° customer view using a customer data platform to aggregate and organise user data across multiple touch-points
- Analyse customer data to discover insights like – where customers are on their purchase journey, what channels are driving acquisition and where product usage is succeeding or failing
- Activate those insights across multiple channels to customise every interaction, provide a seamless customer experience and drive ROI for the business
- Align product, data and marketing teams through best practice in technology, people and process