A highly engaged customer base using the NFC contactless
In 2012, the use of contactless payments was on the rise particularly with the advent of newer mobile phones with built-in NFC (Near-field Communication) chips. Our customer was among the first Australian bank to leverage Android 4.0’s HCE technology to build contactless payments functionality within its mobile banking app. A key business goal was to have a highly engaged customer base using the NFC contactless payment service. Servian was engaged to deliver the campaign to achieve this goal using our combination of campaign and data expertise.