Customer Data Infrastructure in AWS

A technical guide on CDP implementation

Building a CDP capability within your existing data infrastructure doesn’t have to be complicated. AWS cloud provides services specifically designed and tuned to address each of four key components throughout the CPD implementation process: 

  1. Collect
    • bring customer data together
  2. Standardise
    • Validate, screen, model and store customer data
  3. Synthesise
    • Transform and enrich the data to create and maintain customer profiles and audiences
  4. Activate
    • Deliver the data to downstream systems

Servian provides the know-how to plan, design, architect, deploy and deliver value in line with these components. Download our technical implementation guide to learn more.

 Realise the potential of an AWS-powered CDP solution, download our technical implementation guide.


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Servian has helped countless organisations deploy Customer Data Platforms to serve their customers’ needs and deliver the personalised experience your customers demand. Chat to one of our experts today.