Building a CDP capability within your existing data infrastructure doesn’t have to be complicated. AWS cloud provides services specifically designed and tuned to address each of four key components throughout the CPD implementation process: 

1. Collect
   • bring customer data together
2. Standardise
   • Validate, screen, model and store customer data
3. Synthesise
   • Transform and enrich the data to create and maintain customer profiles and audiences
4. Activate
   • Deliver the data to downstream systems

Servian provides the know-how to plan, design, architect, deploy and deliver value in line with these components. Download our technical implementation guide to learn more.