As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won't be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.
About This Event The covid-19 pandemic presented an unprecedented challenge for pharmaceutical companies to remain connected and relevant to Health Care Professional. As we advance in a post-pandemic world, there has never been a better time to reflect on our industry-specific business and technology solutions that saw our clients maintain the vital
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Ultimate Data Stack Event Shifting to a Customer Data Platform (CDP) should simplify workloads to centralise disparate data, enabling organisations to increase analytics, performance, and customer experience delivery. The reality is that data stacks often fall short, and data engineers are left to navigate a costly and complex platform. So, where
SUPERCHARGE CX EVENT A modern tech stack to supercharge your CX Watch the Event on Demand Now! About This Event Alan Bluwol, covers and demonstrates how the modern tech stack makes itquicker and easier to onboard,