Using data to deliver better campaigns in the telco industry

By | 2018-04-20T10:07:45+00:00 April 20th, 2018|Case Study, Customer Engagement, Data and Analytics|

Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable

NFC contactless payments campaign analytics

By | 2018-04-20T09:57:16+00:00 April 20th, 2018|Case Study, Customer Engagement, Data and Analytics|

A highly engaged customer base using the NFC contactless payment service In 2012, the use of contactless payments was on the rise particularly with the advent of newer mobile phones with built-in NFC (Near-field Communication) chips. Our customer was among the first Australian bank to leverage Android 4.0’s HCE technology to build contactless

Making the switch to model driven campaigns in the banking sector

By | 2018-04-20T14:25:35+00:00 April 2nd, 2018|Case Study, Customer Engagement, Data and Analytics|

To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.

Improving safety in the construction industry on GCP

By | 2018-04-17T17:49:47+00:00 March 16th, 2018|Artificial Intelligence, Cloud and Technology, Data and Analytics, GCP, machine learning|

A large building and construction group was seeking greater insights into serious incidents with Machine Learning on Google Cloud Platform. The building and construction company sought to develop a greater understanding of the root causes from serious harm incidents. Data Science techniques using Machine Learning and text analysis were used to analyse

Marketing campaign analytics in the banking sector

By | 2018-04-20T10:39:10+00:00 March 15th, 2018|Case Study, Customer Engagement, Data and Analytics|

Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing

Digital Marketing outcomes with Machine Learning on GCP

By | 2018-04-17T17:57:54+00:00 February 28th, 2018|Cloud and Technology, Data and Analytics, GCP, machine learning|

Development, verification and testing of Digital Marketing outcomes with Machine Learning on Google Cloud Platform. The media agency of one of Australia's larger financial institutions required a Discovery Analytics environment to support an internal Marketing data initiative. Servian consultants designed a GCP Cloud based system which provided an appropriate and secure user

IP Nova

By | 2018-02-02T10:01:20+00:00 December 13th, 2017|Case Study, Data and Analytics, Design, Digital|

IP Australia has rich and diverse sets of data on patents, plant breeder’s rights and trademarks. Servian was engaged by IP Australia to bring their data together and surface through a comprehensive and visually stunning application that lowers the barriers of entry and makes the data accessible to everyone. problems

Introducer Assistant

By | 2018-02-02T10:01:20+00:00 October 4th, 2017|Case Study, Data and Analytics, Design, Digital|

A one stop shop Giving brokers a centralised platform to manage all their accounts and better serve their customers. The leasing sector of a global investment bank needed a new platform that would not only combine the best features of their existing systems but also offer new features that would help their

5 Practical Uses for Predictive Analytics in Marketing

By | 2018-04-17T18:05:27+00:00 January 31st, 2017|Blog post, Cloud and Technology, Data and Analytics, machine learning|

The unprecedented amount of data available today coupled with new technologies means there is a greater opportunity to use data to drive value for your customer and business. Marketers no longer want to know what happened. They want to know what will happen as this is where the true value lies. Waiting

Orchestrating an End-to-End Cloud Analytics Solution using Microsoft Azure Data Factory

By | 2018-04-17T18:07:45+00:00 January 30th, 2017|Azure, Blog post, Data and Analytics|

Azure Data Factory is a cloud-based service that ingests data from multiple sources, transforms the data using MapReduce & machine learning and publishes the output to visualisation tools & BI applications. With Data Factory, organisations can utilise a single orchestrating engine for moving and transforming big data. Since the service is based in Azure, it