As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won't be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.
Ultimate Data Stack Event Shifting to a Customer Data Platform (CDP) should simplify workloads to centralise disparate data, enabling organisations to increase analytics, performance, and customer experience delivery. The reality is that data stacks often fall short, and data engineers are left to navigate a costly and complex platform. So, where
SUPERCHARGE CX EVENT A modern tech stack to supercharge your CX Watch the Event on Demand Now! About This Event Alan Bluwol, covers and demonstrates how the modern tech stack makes itquicker and easier to onboard,
Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable
A highly engaged customer base using the NFC contactless payment service In 2012, the use of contactless payments was on the rise particularly with the advent of newer mobile phones with built-in NFC (Near-field Communication) chips. Our customer was among the first Australian bank to leverage Android 4.0’s HCE technology to build contactless
To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.
Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands We were engaged to expand the delivery of below the line campaigns across all product lines and channels. This involved identifying target customer segments, developing