Servian Events | Where are you on your customer data journey and migration roadmap?

As GA4 becomes the default version of Google Analytics, the necessary migration of tooling and measurement approaches are required. This upgrade unlocks the potential for privacy-first features, AI-driven analytics, and cross-channel and cross-device measurement. Being 1990s data-driven won't be sufficient; leading marketing organisations must become fluent in customer behavioural data and activation.

Modern Data Stack | On-demand Demo Recording

Ultimate Data Stack Event Shifting to a Customer Data Platform (CDP) should simplify workloads to centralise disparate data, enabling organisations to increase analytics, performance, and customer experience delivery. The reality is that data stacks often fall short, and data engineers are left to navigate a costly and complex platform. So, where

Using data to deliver better campaigns in the telco industry

Improving campaign delivery through greater use of data and resources to maximise campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design. Problems & pain points Customer and business insights are incredibly valuable

Making the switch to model driven campaigns in the banking sector

To secure extra revenue from advantageous card transaction rates, an existing campaign that offered cards to target customers underwent a complete overhaul. Our customer is one of Australia’s ‘big four’ banks and the largest banking network in the country with a customer base of over 13 million across five brands.