How a telco uses digital personalisation to target customers

How an Australian telco uses digital personalisation to target customers A major Australian telco was looking to boost retail sales by optimising digital onsite personalisation—which was becoming an increasingly important component of its overall sales revenue. Its marketing team hoped to use machine learning to target website visitors with relevant

Retail: Driving sales with intelligent customer recommendations

Driving sales with intelligent customer recommendations A successful packaged goods company was interested to see how data and machine learning could drive bottom-line growth for its business. Servian recognised that there was an opportunity to help the company's sales team to have more targeted conversations with its retail channels to