Marketing Campaign Analytics in the Banking Sector

By | February 14th, 2017|Case Study|

We were engaged to expand the delivery of below the line campaigns across all product lines and channels for this banking customer. This involved identifying target customer segments, developing SQL scripts to publish the segments and designing the campaign in collaboration with the internal marketing team.   In this case study you will

Making the Switch to Model Driven Campaigns in the Banking Sector

By | February 13th, 2017|Case Study|

To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The

Using Data to Deliver Better Campaigns in the Telco Industry

By | February 8th, 2017|Case Study|

We were engaged to improve campaign delivery through greater use of data and resources with the end goal of maximising campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design.   In this case study you will learn about:

NFC Contactless Payments Campaign Design and Analysis

By | February 8th, 2017|Case Study|

In 2012, the use of contactless payments was on the rise. Our customer was the first Australian bank to leverage technology to build contactless payments functionality within its mobile banking app. A key business goal was to have a highly engaged customer base using the NFC contactless payment service. Servian was engaged to

Block Trader

By | February 5th, 2017|Case Study|

The right information, to the right person, at the right time Stay on top of your portfolio, anytime, anywhere. We worked with with a trading desk in creating a block trading application, The app provided up-to-date information to 150 high value niche clients. problems & pain points

A smarter way to work

By | January 30th, 2017|Case Study|

A smarter way to work Help all staff find, connect and collaborate through a centralised platform managing every aspect of their working day. We worked with Australia’s top financial bank to create a mobile digital assistant. For MVP, we focused on approvals and expanded the concept as we iterated.

Data & Digital Together – Enabling Access to IP Australia Data

By | January 30th, 2017|Case Study|

IP Australia has rich and diverse sets of data on patents, plant breeder’s rights and trademarks. However, this data is often highly complex, hard to access and stored in multiple locations. We worked collaboratively with IP Australia to bring their data together and surface through a visually stunning application that makes the data

Delivering Data Driven Marketing in the Cloud

By | January 27th, 2017|Case Study|

We delivered a secure cloud hosted marketing platform that enabled our client to send targeted, personalised and tracked offers to customers. This case study details: The challengesOur client wanted to target their customers with personalised offers but lacked knowledge around direct marketing and campaigning as well as a lack of analytics capability, skills

Our Rapid Experimentation & Prototyping approach

By | January 27th, 2017|Case Study|

Our Rapid Experimentation & Prototyping approach Rapid Experimentation & Prototyping performed our way delivers genuine outcomes that focus on validating the end state whilst minimising waste. This process focusses on tangible output that you can see and engage with. Borrowing from the best of all UX methodologies we run a LEAN process that

The Value in Prototyping – A First Hand Account

By | January 27th, 2017|Case Study|

The Value in Prototyping – A First Hand Account We were engaged by Australia’s largest investment bank to create a new content delivery platform.   The real challenge in this engagement was time constraints. Our Digital stakeholders understood that in order to gain momentum our collective ideas needed to be pitched before senior

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