5 Practical Uses for Predictive Analytics in Marketing

By | 2018-04-17T18:05:27+00:00 January 31st, 2017|Blog post, Cloud and Technology, Data and Analytics, machine learning|

The unprecedented amount of data available today coupled with new technologies means there is a greater opportunity to use data to drive value for your customer and business. Marketers no longer want to know what happened. They want to know what will happen as this is where the true value lies. Waiting

Orchestrating an End-to-End Cloud Analytics Solution using Microsoft Azure Data Factory

By | 2018-04-17T18:07:45+00:00 January 30th, 2017|Azure, Blog post, Data and Analytics|

Azure Data Factory is a cloud-based service that ingests data from multiple sources, transforms the data using MapReduce & machine learning and publishes the output to visualisation tools & BI applications. With Data Factory, organisations can utilise a single orchestrating engine for moving and transforming big data. Since the service is based in Azure, it