The online and mobile channel has been the fastest-growing section of the gaming market. To meet the growing demand of these digital channels, it is imperative for Betfair to remain technically current and stay abreast of the latest data and analytics trend. To meet this aspiration, Betfair are making strategic investments in new data analytics platform, embracing public cloud technologies. Betfair has opted to partner with AWS, Talend, and Snowflake to provide their data analytics team the platform, services and tools necessary to achieve this goal in a scaleable, cost efficient and repeatable manner.
As part of this journey, Betfair sought for a service delivery partner for assistance to modernise its data and analytics platform on AWS with the help of Talend and Snowflake. Betfair engaged Servian to assist with their data warehouse setup, metadata framework creation, and Talend end-to-end ETL data pipelines. In a short 10 week engagement, Servian provisioned the metadata framework along with the creation of 8 metadata-driven ETL patterns and successfully moved 30 tables into the new platform.