Leverage data and analytics on AWS to identify and activate key engagement opportunities at every stage of the customer journey

Our marketing and customer engagement capability

Servian can help you leverage data and analytics to make smarter decisions, unlock efficiency, and enhance customer experience. Servian’s Engage CX framework implemented on AWS provides cloud-scale, best practice, customer-centric and data-driven customer engagement capability – so you can reduce operational costs, improve performance and run advanced analytics and decisioning to connect with your customers in smarter, more personal ways.

Customer Engagement Strategy

Our team can help formulate a strategy and design your customer engagement platform to embrace modern data and analytics architectures in the AWS cloud, to deliver capabilities to:

  • Consolidate and unify data across every customer touch-point
  • Run analytics to uncover how each part of the customer journey impacts your business
  • Build actionable insights and segments to personalise every customer interaction
  • Activate engagements with sophisticated decisioning
automated data migration

Customer Intelligence

Our team can help implement your customer engagement platform following the Engage CX framework to provide proven, out-of-the-box data and analytical models, leveraging the full extent of AWS cloud, delivering the following key benefits:

  • Uncover how your customers engage with you across all touch-points in their journey
  • Observe and learn about customer behaviours and the impact on business outcomes
  • Identify key engagement opportunities at every stage of their journey
  • Target better with smarter, sophisticated audiences and decisioning

Advanced Analytics & Next Best Action Decisioning

AWS has a variety of tools available to enable advanced analytics. Utilising AWS PaaS offerings, you can expect to achieve high performance, scalability, and agility for all your insights and to drive Next Best Action decisioning.

Are you looking to:

  • Improve customer engagement through Classification, Predictive and Prescriptive analytics
  • Utilise pre-configured industry leading ML algorithms or build and train custom ML models at scale
  • Evaluate customer state and business priorities, to determine the next most appropriate engagement
  • Automate and streamline the delivery of next best action decisioning to marketing automation

Marketing Automation

Our team can help correctly implement marketing automation – from hosting and configuring the marketing automation technology on AWS cloud, through to integrating rich customer intelligence data and insight to drive, orchestrate and optimise meaningful customer engagements and interactions.

  • Migrate on-premise to cloud
  • Reduce your infrastructure and managed service footprint
  • Configure marketing automation to run effectively
  • Activate smart, sophisticated audiences by integrating with marketing automation
  • Automate and streamline the end-to-end process, to deliver rich customer intelligence and insights to marketing

We can work with you to review your business requirements and provide guidance & designs on the best ways to move your IoT projects forward.


Requirements for customer engagement capability


  • Future state landscape review
  • Stakeholder requirements
  • High-level solution architecture
  • Proposal to execute


ex GST

Review duration: 3 weeks


  • A small customer intelligence use-case
  • < 5 source systems


  • Future state landscape review
  • Stakeholder requirements
  • High-level solution design
  • Pilot platform


ex GST

Review duration: 6 weeks


  • Immediate requirements to design & build a customer engagement platform


  • Initial workshop to understand requirements and discuss engagement
Price and duration estimate provided after initial review

Get in touch

Contact our team to see how we can unlock the unlimited potential of Amazon Web Services cloud computing