About Deirdre_Scully

This author has not yet filled in any details.
So far Deirdre_Scully has created 6 blog entries.

Modeless Data Warehouse Case Study

By | April 6th, 2017|Case Study|

To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The

Optimising Informatica Case Study

By | April 6th, 2017|Case Study|

To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The

Marketing Campaign Analytics in the Banking Sector

By | February 14th, 2017|Case Study|

We were engaged to expand the delivery of below the line campaigns across all product lines and channels for this banking customer. This involved identifying target customer segments, developing SQL scripts to publish the segments and designing the campaign in collaboration with the internal marketing team.   In this case study you will

Making the Switch to Model Driven Campaigns in the Banking Sector

By | February 13th, 2017|Case Study|

To increase revenue from an existing campaign offering cards to customers, we were engaged to give the campaign a complete overhaul. In this case study you will learn about: The challenges we faced with our customer including conflicting analytics models, manual processes and the introduction of new campaign channels and fulfillment processes. The

Using Data to Deliver Better Campaigns in the Telco Industry

By | February 8th, 2017|Case Study|

We were engaged to improve campaign delivery through greater use of data and resources with the end goal of maximising campaign ROI and customer engagement. We undertook pre and post campaign analytics, campaign design and execution, operational campaign reporting, best practices and process design.   In this case study you will learn about:

NFC Contactless Payments Campaign Design and Analysis

By | February 8th, 2017|Case Study|

In 2012, the use of contactless payments was on the rise. Our customer was the first Australian bank to leverage technology to build contactless payments functionality within its mobile banking app. A key business goal was to have a highly engaged customer base using the NFC contactless payment service. Servian was engaged to

mautic is open source marketing automation